#agency

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The Drum
5 months ago
Marketing

Gleam Futures shaped the social talent wave, then succumbed to it

Gleam Futures, a pioneering influencer marketing agency, shut down its talent management arm.
The company struggled to adapt to the rise of TikTok talent and was slower than other agencies in recognizing its potential. [ more ]
#trends
Forbes
5 months ago
Marketing

Council Post: 20 Expert Predictions On The Biggest Agency Trends Of 2024

Clients will prioritize first-party data
Brand marketing will win out over performance marketing
AI's content optimization at scale will be transformative [ more ]
Forbes
5 months ago
Marketing

Council Post: 20 Expert Predictions On The Biggest Agency Trends Of 2024

Clients will prioritize first-party data
Brand marketing will win out over performance marketing
AI's content optimization at scale will be transformative [ more ]
Forbes
5 months ago
Marketing

Council Post: 20 Expert Predictions On The Biggest Agency Trends Of 2024

Clients will prioritize first-party data
Brand marketing will win out over performance marketing
AI's content optimization at scale will be transformative [ more ]
Forbes
5 months ago
Marketing

Council Post: 20 Expert Predictions On The Biggest Agency Trends Of 2024

Clients will prioritize first-party data
Brand marketing will win out over performance marketing
AI's content optimization at scale will be transformative [ more ]
moretrends
Forbes
5 months ago
Artificial intelligence

Council Post: 20 Expert Predictions On The Biggest Agency Trends Of 2024

Clients will prioritize first-party data
Brand marketing will win out over performance marketing
AI's content optimization at scale will be transformative [ more ]
#inuvo
AdExchanger
5 months ago
Artificial intelligence

Inuvo's AI-Driven Twist On Segmentation Zeroes In On The 'Why,' Not The 'Who' | AdExchanger

Inuvo, an AI software company, has an unlikely origin story, originally operating in the oil and gas industry before pivoting to online advertising.
The company's main focus now is on AI-powered tools for audience intelligence and media buying, targeting midsize agencies that want to experiment with AI products. [ more ]
AdExchanger
5 months ago
Artificial intelligence

Inuvo's AI-Driven Twist On Segmentation Zeroes In On The 'Why,' Not The 'Who' | AdExchanger

Inuvo, an AI software company, has an unlikely origin story, originally operating in the oil and gas industry before pivoting to online advertising.
The company's main focus now is on AI-powered tools for audience intelligence and media buying, targeting midsize agencies that want to experiment with AI products. [ more ]
AdExchanger
5 months ago
Artificial intelligence

Inuvo's AI-Driven Twist On Segmentation Zeroes In On The 'Why,' Not The 'Who' | AdExchanger

Inuvo, an AI software company, has an unlikely origin story, originally operating in the oil and gas industry before pivoting to online advertising.
The company's main focus now is on AI-powered tools for audience intelligence and media buying, targeting midsize agencies that want to experiment with AI products. [ more ]
AdExchanger
5 months ago
Artificial intelligence

Inuvo's AI-Driven Twist On Segmentation Zeroes In On The 'Why,' Not The 'Who' | AdExchanger

Inuvo, an AI software company, has an unlikely origin story, originally operating in the oil and gas industry before pivoting to online advertising.
The company's main focus now is on AI-powered tools for audience intelligence and media buying, targeting midsize agencies that want to experiment with AI products. [ more ]
moreinuvo
AdExchanger
5 months ago
Marketing tech

Inuvo's AI-Driven Twist On Segmentation Zeroes In On The 'Why,' Not The 'Who' | AdExchanger

Inuvo, an AI software company, has an unlikely origin story, originally operating in the oil and gas industry before pivoting to online advertising.
The company's main focus now is on AI-powered tools for audience intelligence and media buying, targeting midsize agencies that want to experiment with AI products. [ more ]
The Drum
6 months ago
Marketing

How Treacle used Beige to build a bigger agency brand

Treacle launched Beige, a fictional agency, as a marketing stunt and won the Marketing & Comms Award for Agency Business.
The campaign aimed to get people talking and create buzz around Treacle's agency. [ more ]
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