#advertising-transparency

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AdExchanger
3 days ago
Marketing tech

Will The Trade Desk Become An Ad Net?; And Can Netflix Become An Ad Net? | AdExchanger

Some publishers fear The Trade Desk's inventory quality controls may prioritize sites using UID2 and OpenPass, impacting others' visibility and influence in the digital media industry. [ more ]
TNW | Deep-Tech
1 month ago
Marketing

In big election year, tech platforms are open for voter manipulation

Under the EU's Digital Services Act, tech giants launched 11 advertising transparency tools lacking effectiveness, potentially allowing hidden funders and manipulation. [ more ]
Le Monde.fr
1 month ago
Marketing

Mozilla Foundation report criticizes lack of advertising transparency on major platforms

Major digital platforms' advertising transparency tools criticized for lack of functionality and restrictions. [ more ]
#Google Search Partners
Mediapost
6 months ago
Online marketing

Google Search Ads Found In Undesirable Places

Google Search Partners (GSP) has been found to serve search ads on non-Google websites, which was unexpected by media buyers.
Ads served on GSP network have appeared on websites of companies under U.S. sanctions and on pornography and pirated content sites.
The lack of transparency in GSP network raises brand safety concerns for search advertisers. [ more ]
Mediapost
6 months ago
Online marketing

Google Search Ads Found In Undesirable Places

Google Search Partners (GSP) has been found to serve search ads on non-Google websites, which was unexpected by media buyers.
Ads served on GSP network have appeared on websites of companies under U.S. sanctions and on pornography and pirated content sites.
The lack of transparency in GSP network raises brand safety concerns for search advertisers. [ more ]
moreGoogle Search Partners
Mediapost
6 months ago
Marketing

Google Search Ads Found In Undesirable Places

Google Search Partners (GSP) has been found to serve search ads on non-Google websites, which was unexpected by media buyers.
Ads served on GSP network have appeared on websites of companies under U.S. sanctions and on pornography and pirated content sites.
The lack of transparency in GSP network raises brand safety concerns for search advertisers. [ more ]
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