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#video-viewership
AdExchanger
5 months ago
Marketing

Hypha Hype; Amazon Prime Video Unwraps Affordable Ads | AdExchanger

Samba TV and HyphaMetrics are teaming up to launch a panel for measuring video viewership.
The panel will be cheaper to maintain than Nielsen's due to in-house AI capabilities. [ more ]
AdExchanger
5 months ago
Marketing

Hypha Hype; Amazon Prime Video Unwraps Affordable Ads | AdExchanger

Samba TV and HyphaMetrics are teaming up to launch a panel for measuring video viewership.
The panel will be cheaper to maintain than Nielsen's due to in-house AI capabilities. [ more ]
AdExchanger
5 months ago
Marketing

Hypha Hype; Amazon Prime Video Unwraps Affordable Ads | AdExchanger

Samba TV and HyphaMetrics are teaming up to launch a panel for measuring video viewership.
The panel will be cheaper to maintain than Nielsen's due to in-house AI capabilities. [ more ]
AdExchanger
5 months ago
Marketing

Hypha Hype; Amazon Prime Video Unwraps Affordable Ads | AdExchanger

Samba TV and HyphaMetrics are teaming up to launch a panel for measuring video viewership.
The panel will be cheaper to maintain than Nielsen's due to in-house AI capabilities. [ more ]
morevideo-viewership
AdExchanger
5 months ago
Marketing tech

Hypha Hype; Amazon Prime Video Unwraps Affordable Ads | AdExchanger

Samba TV and HyphaMetrics are teaming up to launch a panel for measuring video viewership.
The panel will be cheaper to maintain than Nielsen's due to in-house AI capabilities. [ more ]
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