Forbes4 weeks agoMarketingAuthor Post: Digital Marketing for Small Business: How to Maximize Your ImpactA strong online presence and strategic advertising can lead to better returns on investment for businesses. [ more ]
Benzinga4 months agoArtificial intelligenceHow Google's Early Bet On AI Has Catapulted The Stock To Record Highs And A 24% Rise For 2024 - Alphabet (NASDAQ:GOOGL)Google is a pioneer in integrating AI into core products, emphasizing its importance in user interaction and revenue generation. [ more ]
Social Media Today4 months agoMarketingSnap Launches Program to Measure Carbon Emissions of Digital AdsSnapchat partners with Scope3 to assess carbon footprint of ads, ranks as most efficient in category. [ more ]
AdExchanger9 months agoMarketingHow To Craft An Effective Supply-Path Optimization Strategy | AdExchangerUnderstanding supply-path optimization (SPO) is key for advertisers and agencies to unlock efficiency and value in programmatic advertising. SPO allows advertisers to reduce intermediaries, gain more control, and strategically allocate budgets for optimal performance. [ more ]
Digiday3 months agoArtificial intelligence'Agencies are behind clients': David Jones on The Brandtech Group's plan for generative AIGenerative AI is revolutionizing marketing, providing a competitive edge by producing content faster, with better performance, and at reduced costs. [ more ]