AdExchanger2 months agoMarketingHow Chinese Sellers Are Quietly Reshaping US Consumer Habits | AdExchangerChinese ecommerce sellers are becoming prominent in the US market, impacting American shopping habits and product selection. [ more ]
The Drum2 months agoMarketingThe unseen cost: How brands are mismanaging millions in contentA significant portion of advertising budgets is wasted due to inefficient deployment and unseen content. 52% of core marketing assets are never activated, leading to a substantial imbalance between content production and audience engagement. [ more ]
Digiday3 months agoOnline marketingAd execs enter crucial phase of Google's Privacy Sandbox experimentationAd tech firms are testing Google's Privacy Sandbox components without alterations for tracking outcomes. Publishers should monitor ad prices during testing to understand how changes impact revenue. Limited ad traffic in testing means it will take time for advertisers to assess campaign effectiveness and adjust budgets. [ more ]