#ad-tech-firms

#ad-tech-firms

Ad tech firms are testing Google's Privacy Sandbox components without alterations for tracking outcomes.

Publishers should monitor ad prices during testing to understand how changes impact revenue.

Limited ad traffic in testing means it will take time for advertisers to assess campaign effectiveness and adjust budgets. [ more ]

Advertisers, publishers, and ad tech firms need to conduct end-to-end testing to understand the impact of Google's Privacy Sandbox.

Testing whether Privacy Sandbox proposals work throughout the programmatic supply chain is crucial to ensure that the technology works for buyers and sellers. [ more ]