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Marketing tech
fromDigiday
5 days ago

Ad Tech Briefing: Embattled, embittered and determined

Ad tech executives addressed AI disruption concerns during earnings calls, emphasizing that AI increases content supply and discovery value while monetization timelines remain gradual and partner-dependent.
Marketing tech
fromDigiday
1 week ago

The Rundown: Ad tech's performance in 2025 was overshadowed by AI concerns and Big Tech

Ad tech companies reported 17.4% average revenue growth in 2025, with sector-wide revenue-weighted growth of 26.6%, though stock prices declined amid AI and Big Tech concerns.
Marketing tech
fromAdExchanger
3 months ago

Wall Street Wants To Know What The Programmatic Drama Is About | AdExchanger

Programmatic ad tech faces revenue declines and intensified competition over bidstream access, supply paths, and platform changes that have reduced DSP spending and supplier forecasts.
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