AdExchanger4 months agoData scienceFirst-Party Data Is In "Trough Of Disillusionment" - Can Walled Gardens Help? | AdExchangerAdvertisers are heavily investing in first-party data strategies despite challenges and costs. [ more ]
AdExchanger4 months agoMarketing techWe All Have A Role To Play In Ending MFA | AdExchangerMFA addiction is a self-perpetuating cycle, requiring industry intervention to combat. The ultimate solution is for funds to stop flowing into MFA practices. [ more ]
Adweek7 months agoMarketingWhy Edward Norton Thinks Ad-Supported Streaming Is the FutureMeasurement challenges in the ad industry as linear TV declines and marketers seek alternatives to Nielsen data. CTV investments are growing and new ad tech companies are offering faster and better measurement solutions than Nielsen. [ more ]
AdExchanger2 months agoMarketing techOracle Advertising's Customers Are Up For Grabs; The Reddit Third Rail | AdExchangerMany in the industry have trust issues with ad verification companies like IAS and DoubleVerify. [ more ]