#Podchaser

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podcasternews.com
5 months ago
Marketing

Podchaser Leads The Pack in G2's Winter 2024 Media and Influencer Targeting Index

Podchaser Pro has been recognized as a leader in the G2 Media and Influencer Targeting Relationship Index.
The recognition highlights Podchaser Pro's excellence in delivering high-value data and insights to clients in the podcast industry. [ more ]
RAIN News
7 months ago
Podcast

Podchaser launches new tech for evaluating podcast ad campaigns - RAIN News

Podchaser's new Performance+ feature aims to deliver strong results for podcast advertisers by recommending podcasts based on campaign results.
Performance+ leverages proprietary modeling to profile podcasts based on metrics like release schedules, streaming versus downloading activity, and back catalog listening.
The technology depends on dynamic ad insertion (DAI) to achieve data-backed confidence in campaign performance. [ more ]
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