Thedrum3 months agoPrivacy professionalsThe non-future of individual trackingConsumers desire privacy Shift from individual tracking to more privacy-focused approaches Adapting to new advertising strategies [ more ]
The Drum6 months agoMarketingHow KitKat said more with fewer words in digitalNestlé and Wunderman Thompson won the OOH category at The Drum Awards for Digital Advertising. The award-winning campaign was for KitKat and used the concept of 'breaks' to create an impactful OOH advertisement. [ more ]