Does the Ad Industry Take Sustainability Seriously?
The ad industry faces a critical choice between prioritizing profits or the planet amidst increasing consumer demand for ethical accountability. [ more ]
Does the Ad Industry Take Sustainability Seriously?
The ad industry faces a critical choice between prioritizing profits or the planet amidst increasing consumer demand for ethical accountability. [ more ]
Unilever under investigation for greenwashing; Jury rules Google's practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending - ExchangeWire.com
Unilever is under investigation by the UK's competition watchdog for potentially misleading consumers with green claims about its products.
A jury has ruled that Google's practices in the Android app distribution and in-app billing markets are illegal, giving Epic a potential win in their legal battle. [ more ]
Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing
Marketers are planning to increase their video investment in 2024, with a focus on platforms like YouTube, TikTok, and Instagram.
Amazon has signed a deal with IPG Mediabrands for its Prime Video ad tier, granting them first-look rights and access to data for advertising purposes.
Airline ads from Air France-KLM, Lufthansa, and Etihad Airways have been banned by the ASA for misleading greenwashing claims. [ more ]
Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing
Marketers are planning to increase their video investment in 2024, with a focus on platforms like YouTube, TikTok, and Instagram.
Amazon has signed a deal with IPG Mediabrands for its Prime Video ad tier, granting them first-look rights and access to data for advertising purposes.
Airline ads from Air France-KLM, Lufthansa, and Etihad Airways have been banned by the ASA for misleading greenwashing claims. [ more ]
Fossil Fuel Companies Back Toothless "Decarbonization Charter" at COP28 in Dubai
Civil society groups and frontline voices criticize the 'Oil and Gas Decarbonization Charter' unveiled at COP28 as a greenwashing ploy and a distraction from the need for legal agreements.
Critics highlight that the voluntary pledge does not address a significant portion of emissions produced by the industry, namely downstream consumption of oil, coal, and gas. [ more ]