#Greenwashing

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#sustainability
Fast Company
1 month ago
Marketing

3 practical ways to prioritize sustainability and avoid greenwashing

Consumers struggle to distinguish genuinely sustainable brands due to greenwashing and misleading environmental claims. [ more ]
Itsnicethat
1 month ago
Graphic design

Primark (very lightly) rebrands with tweaked logo and graphic portals

Primark introduces new secondary palette and refreshed aqua blue for accessibility.
VCCP incorporates playful characters in rebranding to better represent brand's personality.
Shift in Primark's marketing towards Primark Cares initiative for sustainability goals. [ more ]
Fast Company
1 month ago
Marketing

How to spotlight sustainability without "greenwashing"

Brands face increasing pressure for sustainable practices amidst greenwashing risks.
Clear and transparent sustainability messaging is crucial to avoid greenwashing accusations. [ more ]
Entrepreneur
1 month ago
Data science

How to Make Your Ecommerce Business Truly Sustainable | Entrepreneur

The importance of sustainability in ecommerce is increasing, with advanced technologies offering hope for green practices. [ more ]
Earth911
2 months ago
Business

Which Companies Have Paid the Biggest Greenwashing Fines

Consumers demand authentic sustainability from brands, willing to pay more for eco-friendly products.
Greenwashing misleads consumers, undermines genuinely sustainable businesses, and harms the environment. [ more ]
Exchangewire
2 months ago
Marketing

Does the Ad Industry Take Sustainability Seriously?

The ad industry faces a critical choice between prioritizing profits or the planet amidst increasing consumer demand for ethical accountability. [ more ]
Fast Company
1 month ago
Marketing

3 practical ways to prioritize sustainability and avoid greenwashing

Consumers struggle to distinguish genuinely sustainable brands due to greenwashing and misleading environmental claims. [ more ]
Itsnicethat
1 month ago
Graphic design

Primark (very lightly) rebrands with tweaked logo and graphic portals

Primark introduces new secondary palette and refreshed aqua blue for accessibility.
VCCP incorporates playful characters in rebranding to better represent brand's personality.
Shift in Primark's marketing towards Primark Cares initiative for sustainability goals. [ more ]
Fast Company
1 month ago
Marketing

How to spotlight sustainability without "greenwashing"

Brands face increasing pressure for sustainable practices amidst greenwashing risks.
Clear and transparent sustainability messaging is crucial to avoid greenwashing accusations. [ more ]
Entrepreneur
1 month ago
Data science

How to Make Your Ecommerce Business Truly Sustainable | Entrepreneur

The importance of sustainability in ecommerce is increasing, with advanced technologies offering hope for green practices. [ more ]
Earth911
2 months ago
Business

Which Companies Have Paid the Biggest Greenwashing Fines

Consumers demand authentic sustainability from brands, willing to pay more for eco-friendly products.
Greenwashing misleads consumers, undermines genuinely sustainable businesses, and harms the environment. [ more ]
Exchangewire
2 months ago
Marketing

Does the Ad Industry Take Sustainability Seriously?

The ad industry faces a critical choice between prioritizing profits or the planet amidst increasing consumer demand for ethical accountability. [ more ]
moresustainability
#greenwashing
Itsnicethat
1 month ago
Web design

This new journal from the Design Museum is on a mission to reshape sustainability discourse

Greenwashing practices are prevalent in the creative industry, including illustration and design, masking environmentally damaging practices.
The journal aims to combat empty narratives and provide new visions for design by expanding frameworks and focusing on issues like bioregioning.
Bioregioning is a practice that operates within natural boundaries, aiming to manage and regenerate landscapes coherent with the environment. [ more ]
The Drum
1 month ago
Artificial intelligence

The Drum's Daily Briefing: E45 and C4 celebrate trans experiences & AI chatbots vulnerable

UK is Europe's largest advertising market, emphasizing cultural diversity and digital innovation leading the way. [ more ]
www.cbc.ca
1 month ago
Canada news

Canada's competition bureau probing greenwashing allegations against Lululemon, non-profit says | CBC News

Canada's competition bureau is investigating Lululemon's environmental practices following accusations of greenwashing. [ more ]
Itsnicethat
1 month ago
Graphic design

POV: Designers need to think more like ecologists

Graphic design and illustration are increasingly drawing inspiration from the natural world, but can sometimes be used for greenwashing. [ more ]
www.aljazeera.com
1 month ago
EU data protection

EU launches action against 20 airlines for greenwashing

The European Commission is taking action against airlines for false environmental claims. [ more ]
www.theguardian.com
2 months ago
Business

Barclays accused of greenwashing over financing for Italian oil company

Barclays accused of greenwashing by facilitating Eni's oil financing under sustainable labels. [ more ]
Itsnicethat
1 month ago
Web design

This new journal from the Design Museum is on a mission to reshape sustainability discourse

Greenwashing practices are prevalent in the creative industry, including illustration and design, masking environmentally damaging practices.
The journal aims to combat empty narratives and provide new visions for design by expanding frameworks and focusing on issues like bioregioning.
Bioregioning is a practice that operates within natural boundaries, aiming to manage and regenerate landscapes coherent with the environment. [ more ]
The Drum
1 month ago
Artificial intelligence

The Drum's Daily Briefing: E45 and C4 celebrate trans experiences & AI chatbots vulnerable

UK is Europe's largest advertising market, emphasizing cultural diversity and digital innovation leading the way. [ more ]
www.cbc.ca
1 month ago
Canada news

Canada's competition bureau probing greenwashing allegations against Lululemon, non-profit says | CBC News

Canada's competition bureau is investigating Lululemon's environmental practices following accusations of greenwashing. [ more ]
Itsnicethat
1 month ago
Graphic design

POV: Designers need to think more like ecologists

Graphic design and illustration are increasingly drawing inspiration from the natural world, but can sometimes be used for greenwashing. [ more ]
www.aljazeera.com
1 month ago
EU data protection

EU launches action against 20 airlines for greenwashing

The European Commission is taking action against airlines for false environmental claims. [ more ]
www.theguardian.com
2 months ago
Business

Barclays accused of greenwashing over financing for Italian oil company

Barclays accused of greenwashing by facilitating Eni's oil financing under sustainable labels. [ more ]
moregreenwashing
Exchangewire
6 months ago
Marketing tech

Unilever under investigation for greenwashing; Jury rules Google's practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending - ExchangeWire.com

Unilever is under investigation by the UK's competition watchdog for potentially misleading consumers with green claims about its products.
A jury has ruled that Google's practices in the Android app distribution and in-app billing markets are illegal, giving Epic a potential win in their legal battle. [ more ]
Exchangewire
6 months ago
Marketing tech

Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing

Marketers are planning to increase their video investment in 2024, with a focus on platforms like YouTube, TikTok, and Instagram.
Amazon has signed a deal with IPG Mediabrands for its Prime Video ad tier, granting them first-look rights and access to data for advertising purposes.
Airline ads from Air France-KLM, Lufthansa, and Etihad Airways have been banned by the ASA for misleading greenwashing claims. [ more ]
Exchangewire
6 months ago
Marketing

Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing

Marketers are planning to increase their video investment in 2024, with a focus on platforms like YouTube, TikTok, and Instagram.
Amazon has signed a deal with IPG Mediabrands for its Prime Video ad tier, granting them first-look rights and access to data for advertising purposes.
Airline ads from Air France-KLM, Lufthansa, and Etihad Airways have been banned by the ASA for misleading greenwashing claims. [ more ]
Truthout
6 months ago
Environment

Fossil Fuel Companies Back Toothless "Decarbonization Charter" at COP28 in Dubai

Civil society groups and frontline voices criticize the 'Oil and Gas Decarbonization Charter' unveiled at COP28 as a greenwashing ploy and a distraction from the need for legal agreements.
Critics highlight that the voluntary pledge does not address a significant portion of emissions produced by the industry, namely downstream consumption of oil, coal, and gas. [ more ]
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