#Coca-Cola

[ follow ]
#coca-cola
London Business News | Londonlovesbusiness.com
4 days ago
Venture

Possibly the two best dividend stocks to buy this year - London Business News | Londonlovesbusiness.com

Investors should consider dividend stocks for stability in uncertain economic times. [ more ]
Exchangewire
1 week ago
Artificial intelligence

Channel 4 Teams Up with YouTube to Stream 2024 Paralympics; AI Leaders Agree on Safety Commitments; Coca-Cola Launches Consumer Insights Platform

Channel 4 partners with YouTube to stream 2024 Paralympics; AI leaders commit to AI safety; Coca-Cola launches consumer insights platform. [ more ]
Fast Company
1 month ago
Graphic design

Coke's logo is iconic. The brand just demolished it in a new ad

Coca-Cola creatively manipulated its logo for a recycling campaign, breaking branding rules to promote sustainability. [ more ]
ajc
1 month ago
Marketing

Republican U.S. House committee seeks records from Coca-Cola in 'censorship' probe

Spotify faced boycott calls, musicians pulled songs, advertisers silent. Jordan investigates Coke, antitrust actions. Committee targets online censorship of conservative views. [ more ]
The Drum
1 month ago
Artificial intelligence

Coke launches 'AI-powered instrument' to capture the sounds of cola

AI and neuroscience used by Coca-Cola in a new marketing effort involving a musical instrument simulating the experience of drinking Coke. [ more ]
Creative Bloq
1 month ago
Graphic design

Er, what just happened to the Coca-Cola logo?

Coca-Cola defaced its logo in Recycle Me campaign to promote recycling through distorted designs of crushed cans. [ more ]
morecoca-cola
The Drum
5 months ago
Marketing

Winnie Harlow on why she has partnered with Coke for AI holiday campaign

Winnie Harlow shares her family's holiday traditions and her partnership with Coca-Cola.
She emphasizes the importance of representation in mainstream media and creating personalized holiday cards. [ more ]
Creative Bloq
5 months ago
Graphic design

Coca-Cola's new Christmas campaign is a refreshing twist on the festive season

Coca-Cola has launched a fresh global Christmas campaign that blends classical Christmas imagery with bold modern design.
The campaign features playful bauble motifs, a new typeface, and a contemporary makeover of Santa. [ more ]
Digiday
6 months ago
Marketing

Coca-Cola set to continue generative AI efforts with holiday-season marketing push

Coca-Cola is using AI to create a customized holiday greeting card platform.
The company believes that offering interactive tools can help retain brand relevance.
Coca-Cola is working to create more interactive experiences for customers and fans. [ more ]
Digiday
6 months ago
Marketing

Why McDonald's and Coca-Cola still see gaming as an experimental marketing channel

McDonald's and Coca-Cola are still figuring out the key performance metrics for success in gaming.
McDonald's takes a test-and-learn approach to gaming marketing, providing opportunities for gaming companies to engage with brands.
Brag House's partnership with McDonald's and Coca-Cola resulted in increased brand awareness and retention among gamers. [ more ]
Digiday
6 months ago
Marketing

To appeal to Gen Z, Coca-Cola took over the Sphere and 'co-created' a futuristic flavor with AI

Coca-Cola is targeting Gen Z consumers with its latest marketing efforts, including limited-edition flavors and immersive experiences.
The Coca-Cola Creations platform, which includes the Y3000 flavor, has seen high engagement and new customer acquisition.
Coca-Cola collaborated with artists and used AI technology to create a futuristic experience for consumers. [ more ]
Exchangewire
6 months ago
Marketing

Coca-Cola's "The World Needs More Santas" Tops Ranking of the Most Effective Christmas Ads - ExchangeWire.com

Coca-Cola's "The World Needs More Santas" is ranked as the most effective Christmas ad of 2023.
The ad gained top spot after eliciting an intense positive emotional response and high attention levels.
Ads were evaluated using facial coding, eye tracking, and survey responses, with a total of 3,600 respondents. [ more ]
[ Load more ]