#CMOs

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#cmos
Forbes
1 month ago
Marketing

Council Post: Hard Truths Every CMO Must Face

CMOs often struggle to prove the value of marketing efforts, necessitating a focus on translating marketing's impact into financial terms for increased staying power. [ more ]
Digiday
1 month ago
Marketing

Transparency shift: CMOs navigate new norms in agency profit models

CMOs accept agency profit margins if transparent and ROI proven. [ more ]
Social Media Today
1 month ago
Data science

LinkedIn Shares Data on Evolving Marketing Skills [Infographic]

CMO jobs dropped by 47% in the past year, but new skills and opportunities are emerging. [ more ]
Social Media Today
1 month ago
Marketing

LinkedIn Shares New Data on Evolving Marketing Skills [Infographic]

CMOs are adapting to new concepts and approaches amidst a 47% drop in job numbers, focusing on in-demand skills for future opportunities. [ more ]
Adweek
1 month ago
Artificial intelligence

How Gen AI Is Paying Off Most for CMOs

Gen AI is providing a return on investment for marketers, with benefits including time and cost savings, improved customer data utilization, ad targeting, and personalization. [ more ]
The Drum
1 month ago
Marketing

Joining the dots in DOOH

Martech cohesion is crucial for marketing success, with CMOs emphasizing the importance of an end-to-end approach for delivering martech success. [ more ]
Forbes
1 month ago
Marketing

Council Post: Hard Truths Every CMO Must Face

CMOs often struggle to prove the value of marketing efforts, necessitating a focus on translating marketing's impact into financial terms for increased staying power. [ more ]
Digiday
1 month ago
Marketing

Transparency shift: CMOs navigate new norms in agency profit models

CMOs accept agency profit margins if transparent and ROI proven. [ more ]
Social Media Today
1 month ago
Data science

LinkedIn Shares Data on Evolving Marketing Skills [Infographic]

CMO jobs dropped by 47% in the past year, but new skills and opportunities are emerging. [ more ]
Social Media Today
1 month ago
Marketing

LinkedIn Shares New Data on Evolving Marketing Skills [Infographic]

CMOs are adapting to new concepts and approaches amidst a 47% drop in job numbers, focusing on in-demand skills for future opportunities. [ more ]
Adweek
1 month ago
Artificial intelligence

How Gen AI Is Paying Off Most for CMOs

Gen AI is providing a return on investment for marketers, with benefits including time and cost savings, improved customer data utilization, ad targeting, and personalization. [ more ]
The Drum
1 month ago
Marketing

Joining the dots in DOOH

Martech cohesion is crucial for marketing success, with CMOs emphasizing the importance of an end-to-end approach for delivering martech success. [ more ]
morecmos
MarTech
6 months ago
Marketing

AI is adding to marketers' responsibilities while diminishing their influence | MarTech

CMOs are spending more time collaborating cross-functionally due to the adoption of AI technologies.
Non-marketers believe marketing has an inflated view of its importance and working with marketing inhibits the success of cross-functional initiatives. [ more ]
Mediapost
7 months ago
Marketing

Don't Wait to Prioritize Brand Awareness -- Act Now

CMOs are expecting to spend less on marketing in 2023 compared to previous years.
Brands need to prioritize both performance media and brand-building tactics to develop a meaningful connection with consumers. [ more ]
MarTech
7 months ago
Marketing

Unifying the C-suite: A roadmap for CMO-CTO partnerships | MarTech

Collaboration is key for driving business impact and breaking down departmental silos in the C-suite.
CMOs can be unifiers who forge connections across the business and unlock synergies through collaboration with peers. [ more ]
Mediapost
7 months ago
Marketing

Solving The Brand & Performance Disconnect

CMOs and marketers are under pressure to balance brand and performance marketing.
Separation between brand and performance is impacting consumer experience.
Data and technology present challenges in managing brand and performance marketing. [ more ]
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