Adolf Dassler, the founder of Adidas, was a pioneer in perfecting sports footwear long before the conception of leisure wear and modern athletic science. [ more ]
Could this Arsenal home shirt be revolutionary for Adidas?
Arsenal's traditional red shirt with white sleeves has only been deviated from a few times in history, with recent shirt designs attracting mixed fan reactions. [ more ]
The NHL and Adidas faced a unique challenge in designing Winter Classic jerseys for the Vegas Golden Knights and the Seattle Kraken.
Usually, Winter Classic jerseys are influenced by nostalgia and the history of the teams involved, but as recent expansion franchises, Vegas and Seattle don't have that history to draw from.
To create authentic jerseys, the NHL and Adidas imagined what these teams might have worn in the 1910s or 1920s and worked with them on refining the designs. [ more ]