#AdTheorent

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#cadent
AdExchanger
5 months ago
Marketing

Ad Tech's Performance Review | AdExchanger

Cadent acquires AdTheorent for $324 million to enhance its performance capabilities and expand into an omnichannel platform.
Cadent aims to bridge the gap between TV and digital performance measurements, while addressing issues with attribution in retail media networks. [ more ]
Exchangewire
5 months ago
Marketing tech

Cadent to Acquire AdTheorent; Microsoft to Separate Teams and Office Amid Antitrust Scrutiny; Google to Destroy Data to Settle Chrome Incognito Tracking Lawsuit

Cadent acquires AdTheorent to form omnichannel audience activation platform for advertising markets.
Microsoft separates Teams and Office globally due to antitrust concerns; Google settles Chrome incognito tracking lawsuit. [ more ]
AdExchanger
5 months ago
Marketing

Ad Tech's Performance Review | AdExchanger

Cadent acquires AdTheorent for $324 million to enhance its performance capabilities and expand into an omnichannel platform.
Cadent aims to bridge the gap between TV and digital performance measurements, while addressing issues with attribution in retail media networks. [ more ]
Exchangewire
5 months ago
Marketing tech

Cadent to Acquire AdTheorent; Microsoft to Separate Teams and Office Amid Antitrust Scrutiny; Google to Destroy Data to Settle Chrome Incognito Tracking Lawsuit

Cadent acquires AdTheorent to form omnichannel audience activation platform for advertising markets.
Microsoft separates Teams and Office globally due to antitrust concerns; Google settles Chrome incognito tracking lawsuit. [ more ]
morecadent
#AppLovin
Exchangewire
9 months ago
Marketing

November's Ad Industry Financials - Ad Tech (A-M)

AdTheorent had a positive quarter with increased advertisers and revenue gains.
AppLovin experienced strong revenue and income growth driven by its AI tool AXON 2.0.
Criteo successfully pivoted its business and achieved over 50% non-retargeting revenues for the first time. [ more ]
Exchangewire
9 months ago
Marketing

November's Ad Industry Financials - Ad Tech (A-M)

AdTheorent had a positive quarter with increased advertisers and revenue gains.
AppLovin experienced strong revenue and income growth driven by its AI tool AXON 2.0.
Criteo successfully pivoted its business and achieved over 50% non-retargeting revenues for the first time. [ more ]
Exchangewire
9 months ago
Marketing

November's Ad Industry Financials - Ad Tech (A-M)

AdTheorent had a positive quarter with increased advertisers and revenue gains.
AppLovin experienced strong revenue and income growth driven by its AI tool AXON 2.0.
Criteo successfully pivoted its business and achieved over 50% non-retargeting revenues for the first time. [ more ]
Exchangewire
9 months ago
Marketing

November's Ad Industry Financials - Ad Tech (A-M)

AdTheorent had a positive quarter with increased advertisers and revenue gains.
AppLovin experienced strong revenue and income growth driven by its AI tool AXON 2.0.
Criteo successfully pivoted its business and achieved over 50% non-retargeting revenues for the first time. [ more ]
moreAppLovin
Exchangewire
9 months ago
Marketing tech

November's Ad Industry Financials - Ad Tech (A-M)

AdTheorent had a positive quarter with increased advertisers and revenue gains.
AppLovin experienced strong revenue and income growth driven by its AI tool AXON 2.0.
Criteo successfully pivoted its business and achieved over 50% non-retargeting revenues for the first time. [ more ]
Adweek
10 months ago
Marketing

Hero Media and AdTheorent Launch DSP to Target Diverse Audiences

Hero Media and AdTheorent have partnered to create Hero One, a demand-side platform (DSP) for multicultural marketing.
Hero One aims to help advertisers target diverse audiences across various media, including Hero Media's Black-owned media network and inventory from supply-side platforms (SSPs).
The platform takes a buy-side approach to multicultural marketing, which is unique in the industry and aims to make it easier for brands to engage with diverse audiences. [ more ]
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