From saunas to cold plunges, wealthy buyers are turning their homes into wellness resorts
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From saunas to cold plunges, wealthy buyers are turning their homes into wellness resorts
"For Brian and Kristi Culhane, being at home beats going to the gym or the spa every time. The self-described biohackers have spent hundreds of thousands of dollars on health and wellness amenities for their 10,000-square-foot Scottsdale, Arizona, home. Their setup includes a steam room with aromatherapy and light therapy, a cold plunge, a hyperbaric oxygen chamber, UV air scrubbers, an indoor basketball court, and more. But of all their shiny, expensive amenities, the crown jewel is their room-sized sauna."
"It was built with the home for about $100,000 by Spa Steam and Sauna, the same company that supplies saunas to luxury hotels like the Ritz-Carlton. It's where the family practices yoga, breathwork, and aromatherapy. Brian, the 50-year-old cofounder and former president of the real-estate brokerage eXp Realty, told Business Insider that having a private sauna is worth every penny. "Having one at home saves us hours a day," he said. "We're not even working out as much." Brian's wife, Kristi, 49, a real estate agent with eXp, added that the privacy is a major bonus. "We were just at the Fairmont Hotel. You go to the sauna, and there are so many people there. I can't really do my own thing.""
High-net-worth homeowners are investing in in-home spa amenities that prioritize mental and physical health alongside convenience and privacy. A Scottsdale couple outfitted a 10,000-square-foot residence with a steam room, cold plunge, hyperbaric oxygen chamber, UV air scrubbers, and a $100,000 room-sized sauna used for yoga, breathwork, and aromatherapy. The private sauna saves time and reduces the need to visit public facilities. Interest in home saunas aligns with a broader trend toward wellness design and spa-like upgrades. Regular use of traditional Finnish saunas is associated with cardiovascular, endurance, immune, and cognitive benefits in multiple studies.
Read at Business Insider
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