"The human brain is engineered to ignore most of what it sees and hears, according to the neuroscientists I interviewed for the audio original Viral Voices. If that's the case, how are you supposed to make a memorable impression? The empowering news is that if you understand how the brain works, what it discards, and what it pays attention to, you'll be far more persuasive than you've ever imagined. Persuasive people have influence in their personal and professional lives."
""The brain doesn't pay attention to boring things," says John Medina, a molecular biologist at the University of Washington and author of the bestseller Brain Rules. "If the brain is bored with something, it'll move on to something else. It has a lot of stuff to do," Medina told me. According to Medina, our brains lock onto stimuli that evoke an emotion. Medina says this stimuli acts like a mental Post-it note, telling your listener's brain to pay attention to you and your ideas."
The human brain filters out most visual and auditory input, attending primarily to stimuli that evoke emotion. Boredom causes attention to shift away from messages that lack emotional content. Emotional stimuli function as mental markers that prioritize information in working memory and guide audience focus. Understanding these attention mechanisms enables more persuasive communication in personal and professional contexts. Ancient persuasion practice divides persuasive messages into three core elements: ethos, logos, and pathos. Applying emotional triggers alongside credibility and logical argument increases the likelihood that ideas will be noticed, remembered, and acted upon.
Read at Fast Company
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