"The media coverage of the phenomenon has been as breathless and decidedly feminised as the term itself. I have yet to find an article on the topic that was not written by a woman, which feels ironic, given that the term was originally coined and circulated by men."
"Most people don't know about these grubby origins, though. Instead, they associate tradwife with the day-bright social media presence of influencers like Hannah Neeleman and Nara Smith, who have managed to balloon their pre-existing wealth into eight-figure empires."
"In those conversations, one question has been posed to me more than any others: How long will this cultural trend last? I understand the sentiment. Only a decade ago, you couldn't open an app or turn on a television channel without witnessing some form of vehement opposition to traditional gender roles."
The tradwife trend features women embracing traditional roles, often portrayed through social media by influencers. This term, originally coined in incel forums, reflects a vision of women fulfilling domestic duties without asking for anything in return. Influencers like Hannah Neeleman and Nara Smith have capitalized on this image, creating significant wealth. Despite its appealing presentation, the trend's origins are often overlooked, raising questions about its longevity and the cultural implications of such a lifestyle in modern society.
Read at www.theguardian.com
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