"According to research from HarrisX and Ragan, 76% of communicators say writing and editing are core competencies they need to elevate, and nearly 70% expect AI to dramatically reshape their roles in the next three years. Communicators face creative and strategic pressure to maintain professionalism, achieve business goals, craft a trustworthy and credible brand voice that stands out from the drone of bot-speak, often while being encouraged to integrate chatbots into their comms processes."
"At Ragan's upcoming Writing and Content Strategy Virtual Conference, editors, writers, communicators and AI experts will assemble to help you improve your writing and integrate AI into your workflow in a way that preserves your voice and humanity. To preview the day, we asked five of our speakers for their best quick tip to write in a way that sounds human, distinct and true to brand when AI seems to be everywhere."
Research shows 76% of communicators identify writing and editing as core competencies to elevate, and nearly 70% expect AI to reshape roles within three years. Communicators face pressure to maintain professionalism, meet business goals, and craft trustworthy, credible brand voices that cut through generic AI output while adopting chatbots and automated tools. Practical guidance emphasizes audience-first storytelling—imagining explaining a story to a friend to choose vivid verbs and relatable details—and building style guides that teach models human writing patterns and enforce guardrails so AI output preserves voice, clarity, and authenticity.
Read at PR Daily
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