"The message that is going out is that in order to be a good wife or a good mother, you need to do it full time. And the truth is that that is a decision almost no women can afford to make."
"The rise of tradwives has paralleled this. These are the women glamorizing homemaking on social media-but earning big bucks doing so, making them the breadwinners for their families."
Lean In is undergoing an organizational overhaul, including staff cuts and a new CEO. The movement is now positioning itself against the rise of tradwives and hyper-masculinity. This shift comes amid a backlash against diversity initiatives and a growing sentiment among women that corporate America is failing them. Lean In's data shows a decline in women's aspirations for promotions. Sheryl Sandberg emphasizes that the narrative around traditional roles for women is misleading and financially unfeasible for most.
Read at Fortune
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