"“We are pioneers in a space where no one's been before,” she tells Bustle. “Being on the precipice of our 30th season, we don't take that for granted. It's not only a milestone, but it's launching a new era of the WNBA.”"
"“In 2022, Edison joined the WNBA as its first-ever Chief Growth Officer to oversee business strategy, media partnerships, and revenue-generating opportunities.” “During her tenure, the WNBA signed a media rights deal for $3.1 billion over the next 11 years, which extends the league's reach on national television.”"
"“In 2026, a record 216 national games will be broadcast on ESPN, NBC, USA Network, CBS, and streaming platforms.” “The WNBA also had its first-ever $1 billion valuation with the Golden State Valkyries.”"
"“Edison describes herself as someone with a ‘high-risk tolerance’ and the ‘ability to fail fast and move on’ - traits that help her succeed at work.”"
Colie Edison serves as the WNBA’s Senior Vice President and Chief Growth Officer, overseeing business strategy, media partnerships, and revenue-generating opportunities. Her work supports expanding the league’s reach and strengthening its presence in mainstream media. She joined the WNBA in 2022 as the league’s first Chief Growth Officer. During her tenure, the WNBA secured a $3.1 billion media rights deal over 11 years, increasing national television coverage. In 2026, 216 national games are scheduled across major networks and streaming platforms. The Golden State Valkyries achieved the WNBA’s first $1 billion valuation. Edison also emphasizes personal traits like high-risk tolerance and the ability to fail fast and move on, alongside a morning routine that helps her get in the zone before big meetings.
Read at Bustle
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