Meghan Markle's As Ever rose debuted to immediate popularity, selling out in less than an hour despite customers needing to purchase three bottles at $30 each. This marks the Duchess of Sussex's entry into the wine industry, following a trend among celebrities leveraging their brands for profit through wine sales. Rose wine has experienced a resurgence in popularity, aided by celebrity endorsements. Markle's wine is produced at Fairwinds Estate in Napa Valley, a winery known for creating bespoke wines for various celebrities and organizations.
Meghan Markle's new As Ever rose sold out in under an hour upon release, requiring purchases of three bottles at $30 each.
The Duchess of Sussex has entered the wine business, following many celebrities capitalizing on their names to sell various wines.
Rose wine has seen an upmarket transformation, gaining popularity, especially through celebrity endorsements.
Fairwinds Estate in Napa Valley produces Meghan's wine, known for creating bespoke wines for various celebrities.
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