"In a strategic move that underscores the evolving landscape of the food and beverage industry, Italy's prestigious Cantina Valpolicella Negrar has appointed Francesca Marastoni as its new Sales Manager. This appointment represents more than just an internal promotion: it signals the winery's commitment to leveraging homegrown talent and deep industry expertise to navigate an increasingly competitive global beverage industry market."
"Marastoni's journey at Cantina Valpolicella Negrar began in 2014 when she joined as a Key Account Manager. Over the past decade, she has systematically built her expertise in international wine trade, managing crucial markets including Northern Europe and the UK while overseeing the winery's direct sales outlets. A graduate in Political Science from the University of Padua, Marastoni enhanced her food and beverage services knowledge through specialized training with the Wine and Spirit Educational Trust (WSET) and earned an AIS sommelier diploma."
Cantina Valpolicella Negrar appointed Francesca Marastoni as Sales Manager after a comprehensive selection process that evaluated internal and external candidates. The Board favored an internal promotion to retain intimate knowledge of brand heritage and market dynamics. Marastoni joined the winery in 2014 as a Key Account Manager and advanced through roles managing Northern European and UK markets and overseeing direct sales outlets. She built expertise in international wine trade over a decade. She holds a Political Science degree from the University of Padua, completed WSET training, and earned an AIS sommelier diploma. The winery expects her experience and market sensitivity to strengthen sales strategy and face future challenges.
Read at Food & Beverage Magazine
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