The New Housing Reality. Boston Condos For Sale Ford Realty

"Financial concerns are escalating: 44% of respondents cite "economy/jobs" as their top concern (up 8% from wave three), followed by 27% who point to "housing costs/availability" (up 10%) and 23% who are worried about "higher interest/mortgage rates" (up 7%). Beyond economic anxiety, the data revealed that wellness - across financial, mental, emotional, physical, and environmental domains - continues to be the number one driver of housing decisions."

""Affordability is now the single biggest headwind for the housing industry, but that's only part of the story," said Teri Slavik Tsuyuki, Co-Founder of America at Home, Principal at tsk ink LLC, and Co-Chair of the Global Wellness Institute's Wellness Communities & Real Estate Initiative. "The real crisis is that we're building the wrong product. Homes and communities no longer match how Americans live. It's time for the industry to reckon with that disconnect, stop recycling outdated models, and start meeting consumers where they are right now.""

"While 94% of Americans still associate "home" with "safety," the meaning of home is growing more complex. Kantar - the world's leading market data and insights company, and a collaborator on the America at Home Study since wave two - brought the power of its MindBase® consumer attitudinal segmentation into the data, exploring post-pandemic consumer sentiment about home and community. The emotional connection to home remains strong, but Kantar's data reveals a major demographic shift: one- and two-person households now make up a majority (64%) of U.S. households."

Americans report rising financial concerns: 44% name economy/jobs, 27% cite housing costs/availability, and 23% worry about higher interest/mortgage rates. Wellness across financial, mental, emotional, physical, and environmental domains is the top determinant of housing decisions. Affordability is identified as the single biggest headwind for the housing industry, alongside a structural mismatch between existing homes and contemporary living patterns. Strong emotional attachment to home endures, with 94% associating home with safety. Demographic shifts show one- and two-person households now comprise 64% of U.S. households, and hybrid work is reshaping housing needs.

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