WordPress's vibe-coding experiment, Telex, has already been put to real-world use | TechCrunch

"Telex, which Mullenweg previously described as a "v0 or Lovable, but specifically for WordPress," is essentially the publishing platform's attempt to build its own vibe-coding tool for the AI era. The software allows developers to generate Gutenberg blocks - the modular bits of text, images, columns, and more - that make up a WordPress website. While the software is still labeled as an experiment, Mullenweg was able to demonstrate several real-world examples that had been built by community creator Nick Hamze."

"In the first example, Mullenweg showed off a pricing comparison tool built with Telex, noting that these sorts of rich, interactive web elements were something that a developer used to have to custom-build, but could now be created in a few seconds. In another demo, a developer used Telex to add real-time store hours, a phone number, and a link to get directions to the header block of their WordPress site."

"Telex was also shown being used to create a carousel of partner logos on a business's site, a custom pricing tool, a Google Calendar integration, and a grid for posts on a WordPress homepage where each post's card on the site had the same height. "Again, things that you used to have to, like, hire developers, do custom software like this would have cost thousands, tens of thousands of dollars to build, even just years ago. We're now able to do in a browser for pennies," said Mullenweg. "It's kind of insane.""

Telex is an experimental AI tool for WordPress that generates Gutenberg blocks to create interactive web elements quickly. Developers can produce pricing comparisons, calculators, real-time business hours with map links, partner-logo carousels, Google Calendar integrations, and uniform post grids. These components can be built in a browser within seconds, replacing previously costly custom development work. Real-world examples include adding phone numbers and directions to header blocks and ensuring consistent card heights on post grids. The tool reduces the need to hire developers for many common interactive features, dramatically lowering development costs.

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