"Open World announced its acquisition of Drope.me, an influencer marketing platform that connects game developers with content creators. The purpose of the acquisition was to help Open World scale up its marketing tools for game makers interested in reaching creators' audiences."
Open World, a gaming marketing agency and consultancy, announced the acquisition of Drope.me on March 4. Drope.me is an influencer marketing platform that facilitates connections between game developers and content creators. The acquisition aims to help Open World scale its marketing tools for game makers seeking to reach audiences through creator partnerships. Both companies declined to disclose specific details regarding the deal's terms or Drope.me's valuation. This strategic move positions Open World to better serve developers of varying sizes in leveraging creator marketing opportunities.
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