"Bing is testing a 'Go to Shopping' button under shopping ads that redirects to the Shopping tab."
"This new version would drive a bit more clicks into Bing Shopping."
Microsoft is conducting a test of a new 'Go to Shopping' button feature within Bing Search results. This button appears under shopping ads and redirects users to the Shopping tab, replacing the previous narrower shopping section that only displayed a 'see all' link. The test was discovered by Sachin Patel, who shared a screenshot on X showing the new interface. This change is expected to drive increased clicks into Bing Shopping by making the shopping section more prominent and accessible to users searching on Bing.
Read at Search Engine Roundtable
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