"Google launched the 99 dollar screenless Fitbit Air and a 9.99 dollar per month Gemini-powered AI health coach. One day later, Whoop responded by adding on-demand video consultations with licensed clinicians to its app."
"The question both companies are answering is the same: what should happen after the sensor on your wrist collects the data? Google's answer is an AI chatbot. Whoop's answer is a human with a medical licence. The market will decide which one people trust with their bodies."
"The Fitbit Air is a screenless band that costs 99 dollars. It is the smallest Fitbit ever made. It tracks heart rate, heart rate variability, SpO2, sleep stages, and activity continuously, with a battery life of approximately one week. It has no display. All data is accessed through the new Google Health app, which replaces the Fitbit app on 19 May."
"The premium tier includes the Google Health Coach, an AI assistant built on Gemini that generates personalised workout plans, interprets sleep trends, summarises health records, and answers questions about a user's fitness and medical data."
A screenless Fitbit Air band tracks heart rate, heart rate variability, SpO2, sleep stages, and continuous activity with about one week of battery life. Data is accessed through the Google Health app, with a premium tier that costs $9.99 per month or $99 per year. The premium tier includes a Gemini-based Google Health Coach that generates personalized workout plans, interprets sleep trends, summarizes health records, and answers questions about fitness and medical data. Whoop responded by adding on-demand video consultations with licensed clinicians to its app. The contrast reflects a split in wearable health: AI interpretation of sensor data versus human medical oversight. Regulatory posture from the US FDA suggests limited additional oversight is expected for both categories.
Read at TNW | Launch
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