The Walt Disney Company has announced plans for its seventh theme park, Disney Abu Dhabi, located on Yas Island. This will be the first Disneyland in the Middle East and is a collaboration with Miral, who focuses on major attractions in the area. This strategic move allows Disney to market its brand with minimal risk while reaching new audiences across Africa and Asia. The park will be entirely indoors due to extreme UAE heat, aiming to provide authentic Disney experiences while embracing local culture.
Disneyland Abu Dhabi will be authentically Disney and distinctly Emirati - an oasis of extraordinary Disney entertainment at this crossroads of the world that will bring to life our timeless characters and stories in many new ways.
CEO Bob Iger sees Disney Abu Dhabi as a defining moment that will take the brand closer to millions more fans thanks to the city's position as a growing tourist hub.
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