Xbox's New Boss Outlines Her Big Plan To Fix A Broken Brand
Briefly

Xbox's New Boss Outlines Her Big Plan To Fix A Broken Brand
""Players are frustrated. New feature drops on console have been less frequent. Our presence on PC isn't strong enough. Pricing is getting harder for people to keep up with.""
""Console is at the foundation. This suggests that while PC, mobile, and cloud are important, the core experience must still be rooted in console gaming.""
Asha Sharma is leading Xbox to enhance console features, reduce Game Pass costs, and address player frustrations. Players have expressed concerns about infrequent feature updates, weak PC presence, and rising costs. Sharma acknowledges the challenges posed by fierce PC gaming competition and the popularity of live service platforms. She emphasizes that while console remains foundational, Xbox must adapt to a multi-device strategy, moving away from exclusives to a more inclusive approach that resembles third-party publishing.
Read at Kotaku
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