""Xbox needs to be our identity," said Sharma, according to sources who talked to The Verge."
"Sharma's new 'Return to Xbox' slogan is now plastered across the team's walls, along with the phrases 'Great games' and 'Future of Play.'"
"Admittedly, this is simply a name change, but it's also hopefully indicative of the route that Asha Sharma is taking with the company longterm."
"Let's face it, Xbox will probably never be once it once was, but it could still become something impressive in its own right."
Asha Sharma, the new CEO of Xbox, is initiating major changes within the company. The price of Game Pass has been reduced, but this comes with the consequence of Call of Duty no longer being available on launch day. A shift back to the branding of Xbox Gaming has been announced, emphasizing the importance of Xbox as the company's identity. Sharma's new slogan, 'Return to Xbox,' reflects a long-term vision for the brand, despite skepticism about the company's future direction.
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