"“Grand Theft Auto VI is on your wishlist,” reads the email. “Get a PlayStation 5 today to be ready for when Grand Theft Auto VI launches on November 19, 2026.”"
"“While some have stated that they have still received this email even if they already own a PlayStation 5, Sony's marketing campaign seems to be specifically targeting users who have yet to upgrade from a PlayStation 4 to a PlayStation 5.”"
"“Zelnick said the window of console exclusivity was not related to the company's marketing deal with PlayStation maker Sony Group Corp.”"
"“GTA 6 even made a surprise appearance in Sony's recent earnings presentation alongside games like Saros and Marvel's Wolverine. It was the only third-party game shown in the slide.”"
Sony is sending unusually specific marketing emails and PlayStation account notifications referencing Grand Theft Auto VI. The message urges recipients to get a PlayStation 5 to be ready for the game’s launch on November 19, 2026. Some recipients report receiving the email even if they already own a PlayStation 5, while the campaign appears aimed at users who have not upgraded from PlayStation 4 to PlayStation 5. Sony’s marketing involvement is presented as significant because Sony has partnered with Rockstar Games for marketing since the second GTA 6 trailer in May 2025. GTA 6 also appeared in Sony earnings materials as the only third-party game shown.
Read at Kotaku
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