""We will drive innovation that is meaningful, not incremental," Activision says. "While we aren't sharing those plans today, we look forward to doing so when the time is right." The post also notes that "the future of Call of Duty is very strong and we believe our best days are ahead of us given the depth and talent of our development teams" and that the "next era" of Call of Duty will "deliver precisely on what you want along with some surprises that push the Franchise and the genre forward.""
"Black Ops 7 came out in November to mixed reviews, and in Europe, the game had a "disappointing launch," The Game Business reports. Ahead of the game's release, Treyarch Senior Director of Production Yale Miller told CharlieIntel that he was worried about Black Ops 6 and Black Ops 7 being seen as too similar. This year, Call of Duty is also facing competition from EA's Battlefield 6, which sold more than 7 million copies in its first three days of launch and is already being touted by EA as the "best selling shooter game of the year," and Arc Raiders, which has sold more than 4 million copies."
Activision will stop scheduling consecutive Modern Warfare and Black Ops releases to ensure each annual Call of Duty entry provides a distinct experience. The franchise released consecutive entries through 2025, culminating with Black Ops 7, which launched to mixed reviews and a disappointing debut in Europe. Treyarch leadership expressed concern about Black Ops 6 and 7 appearing too similar. Activision committed to pursuing meaningful innovation rather than incremental changes and promised surprises in the franchise's next era while withholding specific plans. The series faces intensified competition from Battlefield 6 and Arc Raiders, which posted strong early sales.
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