"We also know that for some of you, the Franchise has not met your expectations fully. To be very clear, we know what you expect and rest assured we will deliver, and overdeliver, on those expectations as we move forward."
"We will no longer do back-to-back releases of Modern Warfare or Black Ops games."
"The reasons are many, but the main one is to ensure we provide an absolutely unique experience each and every year"
Call of Duty: Black Ops 7 experienced notable sales declines and poor player and critical reception, including selling 63% fewer copies than Battlefield 6 in Europe and showing lower player counts. Activision acknowledged that the franchise did not fully meet some player expectations and committed to improving and exceeding those expectations moving forward. A free play weekend with Double XP will be offered to attract more players. The company confirmed it will stop releasing Modern Warfare and Black Ops titles back-to-back to ensure a unique experience each year. Black Ops 6 and 7 were developed concurrently by Treyarch and Raven.
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