"ZeniMax did something similiar last year when they filed for trademarks for Quake, Deathloop, Wolfenstein and Dishonored. Those covered a variety of things such as videogames, other forms of media, merch etc. Last year's Quake trademark filing was focused on merchandise, whereas this year's filing is aimed at videogames specifically."
"Trademarks like this are typically renewed every 9-10 years or else they lapse. Quake Champions launched in 2017 which would be the last time the series also provided "active use" of the name. This new trademark sits at the 9-year mark, exactly when a company would be looking to renew."
"In 2024, Machine Games very obviously teased something Quake related when a behind-the-scenes video of Indiana Jones and the Great Circle showed a whiteboard sporting the Quake logo. So, in other words, the filing likely doesn't mean anything by itself, but when combined with everything else, I think there's a good chance Quake is going to reappear."
ZeniMax Media filed a new trademark for Quake on March 3, marking a significant moment for the franchise's 30th anniversary. Unlike last year's merchandise-focused filing, this new application specifically targets videogames. While trademark renewals typically occur every 9-10 years to prevent lapse, and Quake Champions' 2017 launch aligns with this timing, the filing gains additional significance when considered alongside other developments. Machine Games, currently working on a new Wolfenstein title, previously teased Quake-related content through a whiteboard appearance in behind-the-scenes footage for Indiana Jones and the Great Circle. These combined factors suggest the trademark filing may indicate more than routine maintenance.
Read at WGB
Unable to calculate read time
Collection
[
|
...
]