"Ever struggled with a confusing product?"
"Don Norman's six design principles: affordances, signifiers, constraints, mappings, feedback, and conceptual models, explain why some technology feels intuitive while others frustrate us."
"This article uses real examples to show how good design helps users understand products instantly, without manuals or tutorials."
Six design principles—affordances, signifiers, constraints, mappings, feedback, and conceptual models—explain why some technology feels intuitive while other products frustrate users. Affordances and signifiers indicate possible actions and communicate how to interact. Constraints and mappings limit errors and align controls with expected outcomes. Feedback informs users of results and system state. Clear conceptual models let users form accurate expectations without instruction. Real-world examples demonstrate how applying these principles yields products that users can understand and use instantly. Design that prioritizes these elements reduces cognitive load, speeds task completion, and increases user satisfaction.
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