"Last month, I ran an experiment with our own product at Promer. I asked Claude to write a product brief for our AI Creative Studio homepage. Clear requirements: target e-commerce sellers, emphasize speed and ease of use, highlight the "paste your product URL and get ads" value prop. Then I fed that brief into Figma's Make AI. Hit generate. What came back looked... professional. Clean layout. Orange CTA button. Three value props with checkmarks. Stats prominently displayed (10,000+ users, 1M+ ads created, 4.9 stars). A hero headline that said exactly what the product does. Template showcase below the fold."
"I showed it to my team without context. Two designers said it looked "solid" and "on-brand." None of them questioned where it came from. Here's the problem: this design follows every single best practice in the SaaS landing page playbook. Clear headline. Social proof. Benefit-driven copy. Visual hierarchy. It checks every box. And it's completely forgettable. This isn't a story about AI getting good at design. This is about us getting comfortable with sameness. And that should..."
An experiment generated an AI-based landing page for an e-commerce-targeted AI Creative Studio using a product brief specifying speed, ease of use, and a 'paste your product URL and get ads' value prop. The generated design featured a clean layout, orange CTA, three checkmarked value props, prominent stats (10,000+ users, 1M+ ads, 4.9 stars), a clear hero headline and template showcase. Designers judged the result as solid and on-brand without knowing the origin. The design adhered to SaaS landing page best practices—clear headline, social proof, benefit-driven copy, visual hierarchy—but produced a professional yet forgettable outcome that reinforces sameness.
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