"As designers, our work involves identifying problem areas and striving to solve them, but an important part of our process involves utilizing the magical element of storytelling to build a great user-centric product and subsequently translate the concepts and emotions we build in a way that resonates with the user. "The stories we love best live in us forever" ~J.K. Rowling"
"In November 2019, I conducted a workshop on storytelling at DesignUp Bangalore that was about integrating storytelling in the form of a product vision, into our everyday product design process. 25 attendees joined us from Design, Research, Journalism, Management and Engineering backgrounds. The session was filled with interactive activities such as interpreting stories based on life experiences, and creating a hypothetical product vision with fictional characters."
Designers identify problem areas and solve them, while storytelling functions as a tool to build user-centric products and translate concepts and emotions to resonate with users. A November 2019 workshop at DesignUp Bangalore focused on integrating storytelling in the form of a product vision into everyday product design processes. Twenty-five attendees participated from design, research, journalism, management, and engineering backgrounds, bringing diverse perspectives. Interactive activities included interpreting stories based on life experiences and creating hypothetical product visions with fictional characters. The concluding group exercise emphasized creating and communicating a compelling narrative for an existing product rather than inventing new solutions under tight time constraints.
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