"To navigate is to read the world in order to move through it, whether it means scanning a crowd to find a familiar face, deciphering the logic of a bookstore's layout, or following the stars at sea. This ability has always been mediated by tools (many of them disruptive and transformative). Still, the rise of artificial intelligence presents us with a radical promise: a world where we no longer need maps, because the information or the product 'comes to us.'"
"Now let's fast forward. The marketplace went bankrupt. Sharing ideas for the sake of sharing? How quaint. We're very much in the, "what's in it for me?" phase of the web. I'm not mad-I'm disappointed. Ok, fine, I'm a little mad. But this seems to be the cycle. To quote Eric Hoffer: "Every great cause begins as a movement, becomes a business, and eventually degenerates into a racket.""
Navigation is framed as the ability to read the world to move through it, from scanning crowds to following stars, historically mediated by tools. Artificial intelligence promises a radical change by delivering information or products directly to users, potentially obviating traditional maps and shifting who or what performs navigation. The transformation raises the core question of whether navigation is eliminated or transformed into a different agent and form. Design-system concerns surface: low adoption, scattered teams, and unclear ownership motivate tools and guides for collaboration. Broader cultural shifts show public-sharing ideals giving way to transactional incentives, and designer roles are expanding as workflows blur.
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