"Microsoft is testing a "see more" button in the Bing Search results, which, when you click on it, loads more search results in the middle section. This was spotted by Sachin Patel, he posted about it on X and I honestly find it weird. Why let people load more organic search results there instead of them just doing that at the bottom, after you scroll past the ads. Here is a GIF of it in action: Here is a screenshot: Weird, no?"
"Microsoft is testing a "see more" button in the Bing Search results, which, when you click on it, loads more search results in the middle section."
"Why let people load more organic search results there instead of them just doing that at the bottom, after you scroll past the ads."
Microsoft is experimenting with a "see more" button that loads additional organic results within the middle results column instead of at the bottom of the page. The control injects more search listings in-place, allowing users to expand results without reaching the page end. The placement appears above the area users typically scroll past ads, which raises questions about ad visibility and user flow. The interaction is presented with a GIF and screenshot showing the feature in action. The change alters how users encounter organic results and may affect engagement and ad exposure.
Read at Search Engine Roundtable
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