"Designing <with> AI Integrating Generative AI into a design workflow and pipeline, is how most designers imagine AI fits into their career. Using AI to create layouts, images and templates, content creation, automation of processes at scale. Using AI to make designing and producing 'stuff' easier. And thats cool, for now. But in time a lot of the process, production and 'ops' part of design will be made redundant by this technology. And understanding how AI actually fits into product design, is the key to staying relevant in this industry"
"Designing <for> AI: Anyone can use AI to make stuff, but soon AI will be both the designer and the user. So where does product design fit into this? DESIGN FOR THE AI. Understanding Agentic AI, and how synthetic user agents will identify and use data, is the real vibe code. Creating a new framework for how to design for a browser-less, layout-less, voice and text powered, hyper-minimal seamless experience, completely contextual and non linear."
Generative AI streamlines design by creating layouts, images, templates, and automating processes, but will render many production and operations tasks redundant. Product design must evolve from using AI as a tool to designing for agentic systems that both act as users and perform tasks. Agentic Experience Design (AXD) focuses on browser-less, layout-less, voice- and text-powered, contextual, and non-linear experiences built for synthetic user agents. Synthetic users will change interaction models, replace traditional personas and linear journeys, and require new frameworks that span brief to delivery for agent-focused outcomes.
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