"The 'human' was displaced by the 'user,' and the 'user' displaced by the 'customer' - a double erasure that stripped the human element in two moves, even as human data was increasingly commodified and transformed into mere datasets. Human → User → Customer."
A former UX and design practitioner who transitioned to doctoral research examines the linguistic and conceptual erosion of humanity in technology design. The progression from 'human' to 'user' to 'customer' reflects a double erasure that strips away human dignity while simultaneously commodifying human data into datasets. The author's background in technology design, combined with doctoral research in rhetoric, critical theory, surveillance studies, and Data Feminism, provides a foundation for reconsidering design ethics. This perspective shift enables critical examination of how designers contribute to systems with serious implications, prompting reflection on responsible design practices within AI contexts.
#design-ethics #dehumanization-in-technology #data-commodification #ai-responsibility #critical-design-theory
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