"The USIP's open, natural-light-drenched headquarters was designed by Safdie Architects to symbolize conflict resolution. But it has ironically become the flashpoint of what former board members have described as a hostile takeover of the federally funded independent nonprofit in Trump's second term. DOGE staff and police entered the building in March, but USIP took control two months later after a judge ruled the firings were illegal. Then a federal appeals court stayed the ruling in June."
"The building's new "Donald J. Trump" signage is just the latest example of a larger trend where Trump has assigned his name to policies and initiatives that he once opposed. For example, Trump campaigned against the infrastructure bill signed into law by then-President Joe Biden in 2021, and yet Trump's name went up earlier this year on new signage in Seattle for an Amtrak rain project funded by Biden's bipartisan law."
President Donald Trump is applying his marketing and licensing strategies to federal institutions and public projects by affixing his name to buildings and initiatives. The State Department renamed the U.S. Institute of Peace and placed Trump signage on its headquarters after the administration fired board members and most U.S. staff. The USIP headquarters, designed to symbolize conflict resolution, has shifted control amid legal rulings and a court stay. Similar rebranding appeared on infrastructure projects funded by the Infrastructure Investment & Jobs Act, and the National Park Service experienced staff and budget reductions under Trump.
#trump-branding #us-institute-of-peace #infrastructure-investment--jobs-act #national-park-service-cuts
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