"As is painfully clear almost one year into Donald Trump 2.0, Maga authoritarianism doesn't have any meaningful selling points for most normal people. It's not making life cheaper. It's not making your job more secure. It's not making the world safer or more stable. It's doing quite the opposite. And so, devoid, of any real substance other than the knowledge that the people you hate are being hurt conservatism is being packaged as an aspirational lifestyle."
"The media says she got a Mar-a-Lago makeover' and it's driving liberals loco, the Fox News host Jesse Watters said in response to this, on his eponymous primetime show. The Fox Business host Katrina Campins concurred, telling Watters: [Sweeney's] getting hotter, and they're so jealous, right? [S]o my advice to all the ladies, our side is better, and you get hotter, right? All Republican women are hot! Tell me that's not true. It is true, replied Watters. So when you register Republican, you just get hotter."
Conservatism is being marketed to young women by linking Republican identity to enhanced attractiveness and lifestyle appeal. Media personalities celebrate celebrity styling and promote the notion that registering Republican makes women "hotter," shifting focus from policy outcomes. The movement offers no clear benefits on cost of living, job security, or global stability and actively undermines reproductive rights. Fan admiration of celebrities is largely performative rather than financial support for their work. Right-wing outlets amplify aesthetic and identity signaling to recruit cultural allegiance in place of substantive policy achievements.
Read at www.theguardian.com
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