Shopping with AI and the key consumer changes defining fashion in 2026
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Shopping with AI and the key consumer changes defining fashion in 2026
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"Fashion is entering 2026 in the midst of its most significant reset since the pandemic, with the global industry, worth $1.7 trillion (1.2tn), being reshaped by rising costs, changing consumer values and rapid advances in artificial intelligence. All this is forcing brands to rethink not only what they sell, but how they operate, who they employ and how they earn customers' loyalty. The State of Fashion report, by Business of Fashion and McKinsey & Co, identifies nine major forces shaping the year ahead"
The Independent provides on-the-ground reporting across political divides and relies on reader donations to fund paywall-free journalism and send reporters to both sides of a story. The global fashion industry, valued at about $1.7 trillion, is undergoing a major reset driven by rising costs, shifting consumer values and rapid advances in artificial intelligence. Brands are rethinking products, operations, workforce and loyalty strategies. The State of Fashion report identifies nine major forces for 2026, with AI, wellbeing and resale particularly influential for UK consumers. Generative AI is already automating work and creating skills gaps across the supply chain.
Read at www.independent.co.uk
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