Scottish government launches campaign urging boys not to share sexist content

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"The Scottish Government has launched a new advertising campaign urging boys and young men to avoid sharing misogynistic content online, with the unequivocal message: "sexist content is never harmless". The initiative encourages critical thought before engaging with such material. One video clip shows a boy watching content on his phone, as a voiceover states, "sexist content is never harmless, it hurts girls in real life including the ones you know". Emojis on his screen transform into the face of an upset girl, mirroring the person"

"First Minister John Swinney said: "Social media plays a significant role in most young people's lives, and the rise of online misogyny means that young boys and men are often seeing harmful, sexist content, even when they have not been searching for it. This is deeply concerning, particularly given that so many of these young audiences may be easily influenced. Our campaign is designed to make boys an"

Donations fund reporting that covers topics from reproductive rights and climate change to Big Tech, enabling journalists to investigate matters like Elon Musk’s pro-Trump PAC and to produce documentaries highlighting American women fighting for reproductive rights. The outlet keeps reporting accessible without paywalls, relying on supporters who can afford to contribute. Separately, the Scottish Government launched a five-week advertising campaign targeting boys and young men, warning that sexist content online is harmful. The campaign uses video, emoji transformations, and platforms like Instagram, Snapchat, Twitch, and YouTube to encourage critical thinking before sharing misogynistic material.

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