"Some Super Bowl commercials are ads. And some are warning shots. During Sunday's Big Game, three of the latter were squarely targeted at livable streets issues by the Uber-led scheme to reduce state car insurance premiums, by Instacart and by Grubhub. These weren't just efforts to bolster a brand or sell widgets - these $8-million ad buys were a show of force to policymakers and an effort to shift public opinion in favor of Big Tech and against would-be regulators, politics insiders said."
""A Super Bowl [ad] is a very-expensive-but-wide-net approach to influence public opinion ahead of a big legislative battle," said Alyssa Cass, a partner with New York City-based political consulting firm Slingshot Strategies. "You're hoping to give your team the tools it needs to persuade, influence, and control people, and also to shape public opinion around something - to show that it is politically popular.""
Three Super Bowl commercials functioned as warning shots aimed at livable streets issues, paid for by Uber-led Citizens for Affordable Rates, Instacart, and Grubhub. The ads, each costing roughly $8 million, aimed to shape public opinion and signal strength to policymakers ahead of legislative fights. The Uber-backed spot publicly thanked Gov. Hochul for pledging to reduce auto insurance rates and urged state lawmakers to act to make coverage more affordable. Critics contend the campaign seeks lower compensation for crash victims and to narrow the legal definition of "serious injury," while framing the proposal as affordability.
#super-bowl-commercials #big-tech-lobbying #auto-insurance-reform #livable-streets #policy-influence
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