"Part I: How I Found Out quickly went viral, leading to six more installments. And while Nuzzi's book sales flopped, Lizza said he received a flood of new paying subscribers, the life-blood for Substack writers. Lizza told Semafor's Mixed Signals podcast that although the 25,000-word series was the talk of the media world, it still didn't bring in enough money. Olivia left me with a $127,000 legal bill that is still unpaid, Lizza told the outlet. There's nothing that can compensate me for the damage that her recklessness did."
"The reporting drove eyeballs to his site, but Lizza said his decision to keep 60% of the content outside of a paywall meant the readership wasn't really monetized, Semafor reported. Not to mention the shared Substack passwords and PDFs that bounced around media industry group chats, removing the need to actually sign up for his newsletter."
Ryan Lizza published a viral Substack series about his ex-fiancée Olivia Nuzzi and her alleged text affair with Robert F. Kennedy Jr. The initial installment spurred six follow-ups and generated a surge of pageviews and new paying subscribers. Nuzzi's memoir American Canto sold poorly, and Lizza said his decision to keep 60% of the series outside a paywall limited monetization. Shared Substack passwords and circulated PDFs further reduced sign-ups. Lizza reported an unpaid $127,000 legal bill and questioned the long-term retention of subscribers drawn by the story. Kennedy denied an inappropriate relationship through a spokesperson.
Read at www.mediaite.com
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