"Accounts of Zohran Mamdani's campaign for New York City mayor have highlighted both his online presence and his ground game. Mamdani won the general election with 50.4% of the vote, a larger share than was predicted by most polls, and his get-out-the-vote campaign has received some of the credit. Mamdani claims that his campaign had over 100,000 volunteers knocking on doors across New York City."
"Particularly during that time period, online platforms have been a major focus of political campaigns and campaign research. Targeted advertising and new media strategies are increasingly viewed as central to campaign success. So is coverage of the campaign by legacy and social media more generally. Moreover, solid empirical evidence of the effectiveness of door-to-door canvassing is limited. Recent work finds very few effects of in-person canvassing, except in very specific circumstances. One recent paper suggests that door-to-door canvassing by the candidate can make a difference to election outcomes."
Zohran Mamdani won the New York City mayoral general election with 50.4% of the vote, outperforming most polls. The campaign combined a strong online presence with an asserted large get-out-the-vote ground operation, claiming over 100,000 volunteers knocking on doors across the city. Political campaigns increasingly focus on online platforms, targeted advertising, and media coverage, yet empirical evidence for the effectiveness of door-to-door canvassing remains limited. Recent studies find few effects for in-person canvassing except in specific circumstances, though one paper suggests candidate-led canvassing can influence outcomes. Campaign effects are intertwined, often masked by opposing campaigns and correlated across platforms.
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