"As the 2026 election season accelerates, one theme is cutting through the noise: Americans are worried about costs. Inflation and affordability dominate the concerns of Republicans, Democrats, and independents alike, and increasingly, voters see digital costs as part of that same household budget that includes groceries, gas, eggs and rent. The price of internet access, online content, and the personalized ads that keep so much of the web free has quietly become a kitchen-table issue."
"New polling from Internet for Growth and Echelon Insights shows why. Voters overwhelmingly believe digital tools are essential to economic life, and they are deeply skeptical of policies that would raise costs. That skepticism cuts across partisan lines. A majority of voters, including nearly two-thirds of independents, say they would be less likely to support candidates who vote to increase regulation of digital tools. Trump and Harris voters, despite stark differences, show near-identical resistance to policies that would increase digital costs."
"Research from the Small Business & Entrepreneurship Council shows that online advertising saves small businesses more than $10,000 a year and nearly 10 hours per week and that kind of efficiency can determine whether a business hires or stalls. Voters understand this. Ninety-four percent say digital tools are vital for small business success, and 78% say digital advertising helps small businesses find customers and support local hiring."
Americans across parties are deeply worried about inflation and affordability, increasingly treating digital costs as part of household budgets alongside groceries and rent. Voters view internet access, online content, and personalized ads as essential economic tools and oppose policies that would raise digital costs. Polling shows majorities, including nearly two-thirds of independents, would be less likely to support candidates who increase regulation that raises digital expenses. Higher digital costs reduce access to free content, harm families, cost small businesses customers and efficiency, and threaten local jobs and growth. Online advertising delivers significant savings and time to small businesses and supports local hiring.
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